1. Understanding Yelp Ad Campaign Types

•    - Non-term Contract Program
•    - CPC Ad Campaigns
•    - Paid Upgrades or Products

2. How to Cancel Yelp Ads: Non-Term Contract Program

•    - Accessing Your Yelp Business Page
•    - Navigating to the Billing Page
•    - Managing Your Products
•    - Cancelling a Campaign
•    - Verification of Cancellation

3. Alternative Method: Cancelling Yelp Ads via Phone

•    - Contacting Customer Service
•    - Operating Hours and Contact Information

4.Pausing Yelp Ads: An Alternative Approach

•    - Benefits of Pausing vs. Cancelling
•    - Steps to Pause Yelp Ads Using Mobile App
•      - Selecting the "End Campaign" Option
•      - Confirming Boost Promotion Cancellation
•      - Selecting a Cancellation Reason
•      - Choosing Pause and Resumption Dates
•    - Steps to Pause Yelp Ads Using Browser
•      - Accessing Yelp for Business
•      - Editing Advertiser Items Clicks
•      - Removing Promo Code (if applicable)
•      - Selecting a Cancellation Reason
•      - Choosing Pause and Resumption Dates

5. Best Practices Before Cancelling Yelp Ads
   - Reviewing Agreement Guidelines
   - Settling Unpaid Invoices
   - Obtaining Formal Cancellation Confirmation

Conclusion

•    - Empowering You to Manage Yelp Ads Effectively

 Understanding Yelp Ad Campaign Types:
Before delving into the cancellation process, it's crucial to understand the various types of Yelp ad campaigns:
1. **Non-term Contract Program:** Offers flexibility to cancel campaigns at any time.
2. **CPC Ad Campaigns:** Cancelling these campaigns results in their complete deletion.
3. **Paid Upgrades or Products:** Cancellation date is recorded as the termination date.

How to Cancel Yelp Ads: Non-Term Contract Program

Step 1: Accessing Your Yelp Business Page
Log into your Yelp Business page profile using your credentials.

Step 2: Navigating to the Billing Page
Navigate to the Billing page within your Yelp Business account.

Step 3: Managing Your Products
Locate and select the "Manage" option under "Your Products."

Step 4: Cancelling a Campaign
Identify the campaign you wish to cancel and click the "Cancel" button next to it.

Step 5: Verification of Cancellation
Confirm that the campaign has been successfully cancelled.

 Alternative Method: Cancelling Yelp Ads via Phone

Step 1: Contacting Customer Service
Dial (855) 380-9357 to reach Yelp's customer service team.

Step 2: Operating Hours and Contact Information
Customer service is available from 6 am to 7 pm on weekdays. Contact their staff during this timeframe for assistance with cancelling Yelp Ads.

Pausing Yelp Ads: An Alternative Approach

Benefits of Pausing vs. Cancelling:
Pausing ads allows you to temporarily halt campaigns without permanent deletion.

Steps to Pause Yelp Ads Using Mobile App:

1. Log into the Yelp mobile app.
2. Scroll down to "Yelp Ads."
3. Select the "End Campaign" option.
4. Confirm cancellation of active boost promotion.
5. Choose a reason for cancellation.
6. Select pause and resumption dates.
7. Confirm the pause by clicking "Pause and Redeem Offer."

Steps to Pause Yelp Ads Using Browser:

1. Access Yelp for Business from your browser.
2. Choose the "Edit Link" for current customers.
3. Tap the trash icon to access Advertiser Items Clicks.
4. Remove promo code (if applicable).
5. Select a reason for cancellation.
6. Choose pause and resumption dates.
7. Confirm pause by clicking the "Pause" button.

Best Practices Before Cancelling Yelp Ads

**Reviewing Agreement Guidelines:**
Ensure you understand the terms and conditions of your agreement before proceeding with cancellation.

**Settling Unpaid Invoices:**
Address any outstanding balances or invoices related to your Yelp Ads.

**Obtaining Formal Cancellation Confirmation:**
Secure formal confirmation of your ad cancellation for your records.

## Conclusion

Empowered with this comprehensive guide, you're well-equipped to navigate the process of cancelling Yelp Ads and managing your advertising campaigns effectively. Whether you choose to cancel or pause, make informed decisions that align with your marketing strategy and business goals. As a small business owner, your ability to adapt your advertising efforts is key to achieving success on Yelp's platform. Good luck with your future marketing endeavors!